Every market can be different.” –Matt Horton “The only thing these clubs have in common is that the teams play major league baseball.
“When looking at new strategies, though, you have to re-create the wheel.” “When you do analytics, you have to remember that before you implement new processes and new ways of looking at data, you have come from someplace,” said Hurwitz, meaning that you can’t throw out what has been done in the past completely, but must instead learn to modify it. Hurwitz added that each season, he looks at the data in different ways to see if it suggests better methods for the Brewers’ ticket sales staff to use. Finally he sought more traditional and less absolutely quantifiable data: The Brewers survey season ticket holders at the end of each year to see what the fans think can be improved, with the goal of making sure they return again and again. Next, he partnered with a demographic data provider to better hone age, income, residence and gender data, among other variables, for use by the sales staff. Presumably, Hurwitz noted, people who take it upon themselves to communicate with the club directly are potential loyal customers. Hurwitz then added three more steps for his analysis.įirst, every email that the Brewers get from fans is analyzed. “But even in that case, someone is actually going to the game,” he said. “Clubs capture the data to see if the ticket they sold for those plans is used,” said Horton - though admittedly, a ticket could be used by someone other than the buyer. For that reason, they mine data from the ticket scanners each major league club uses when fans enter the stadium to attend a game. In that context, they said, it is one thing to buy a ticket, but another to use it. “That is really a very small number of customers, but Diny and I started working on this in earnest in 2011, and we are already in the third iteration of data analytics.”Īmong the main things Horton and Hurwitz were looking for were indications of loyalty, which they determined was a key factor in those who would renew season ticket or multi-game plans. “But we are concentrating here people spending a lot of money - season ticket holders,” said Horton. Some people go to one game a year and others do a bit more. “There are certainly a lot of different ticket buyers. “While they may not do this on the field, both small- and big-market clubs would have the same experience online,” he said. In 2000, all major league clubs agreed to start using MLB Advanced Media to operate their websites, noted Horton. The ultimate purpose of using analytics in his niche of the sports world, said Hurwitz, is to get more people to purchase season (or at least multiple-game) tickets, induce them to actually use them, and find ways to have them purchase them year after year, irrespective of the team’s place in the standings. That is really a very small number of customers.” –Matt Horton “We are concentrating people spending a lot of money - season ticket holders.
So, according to Horton, and his co-panelist, Milwaukee Brewers data analyst Diny Hurwitz, teams want to keep up with the latest in analytics to help them do so. While it’s good business for major league franchises to field winning teams, it is also important - because they are businesses - that they attract and retain loyal fans.
Daftar ini termasuk permainan video yang dirilis juga untuk PC ataupun permainan video konsol.When people think of analytics in baseball, they more than likely envision Moneyball, the movie based on Michael Lewis’s book about the Oakland Athletics, and how the organization used analytics to build a better team with players undervalued by other franchises. Ini adalah daftar permainan arkade yang diurut berdasarkan abjad. Namun ingat, mohon tidak menyalin hasil terjemahan tersebut ke artikel, karena umumnya merupakan terjemahan berkualitas rendah. Jika Anda ingin memeriksa artikel ini, Anda boleh menggunakan mesin penerjemah. Lihat daftar bahasa Wikipedia.Īrtikel yang tidak diterjemahkan dapat dihapus secara cepat sesuai kriteria A2. Jika halaman ini ditujukan untuk komunitas bahasa Inggris, halaman itu harus dikontribusikan ke Wikipedia bahasa Inggris. Artikel ini perlu diterjemahkan dari bahasa Inggris ke bahasa Indonesia.Īrtikel ini ditulis atau diterjemahkan secara buruk dari Wikipedia bahasa Inggris.